Wim Crouwel, "In his own words"

Written by Toon Lauwen- 120 pages

The second publication in the ways of thinking series; devoted to the thoughts, theories and mindsets of creative professionals: designers, photographers, art directors, marketeers and advertising people. Every book in the series is meant to be a small manifesto of the ideas, aspirations or utopian dreams of a remarkable person. This book is about Wim Crouwel; the Dutch 'godfather' of graphic design.


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Wim Crouwel ‘in his own words’ presents a selection of lectures and articles delivered by Wim Crouwel between 1973 and 2006. Crouwel’s texts, who has lectured all over the world, document a lengthy and important career as a designer (professor and museum director) that spans from the early postwar years until the first decennium of the 21st century. 

The book mirrors a highly committed professional: a pragmatist, critical observer and at some decisive points: a utopian even. The outgoing/diplomatic character of Crouwel, who has always dressed immaculately, is shown in a small portfolio of portraits, made by different photographers over a period of almost sixty-five years