Module at play

The saying ‘design should override the boundaries between disciplines’ was widely embraced by designers in the sixties. Modular design became key in the emancipation of product, interior and graphic design. In Holland the overall approach became known as ’Total Design’ after a design studio founded in 1963 by Wim Crouwel ao. Crouwel adapted grid design and sans serif typography as introduced by Karl Gerstner, a protagonist of the Swiss International Style.

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Modular design was not a Swiss invention of course. The Postwar era posed a variety of challenges to designers, architects and engineers. The need for social housing, affordable furniture, new infrastructure, airports, public transport and signage, spurred collaboration between design professionals. The proliferation of a universal design language stirred the creativity of Charles and Ray Eames, Achille Castiglione, Le Corbusier, Mies van de Rohe, Buckminster Fuller, Massimo Vignelli, Joe Colombo and contemporaries. Each came up with modular designs, few of which are still produced today. But in the USM Haller cabinets you’ll find the optimism of modernity still lingering on. Their sustainable aestheticism mixing clarity and innovation, derives from the original collaboration between architect Fritz Haller and Schärer (the USM owners) The proces of building a factory, an office and a private residence logically infered the Haller cabinets. Feel the rich heritage in the manner Haller helps you to refine and shape the rooms of your home or office.

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