Sneakers by Acne Studios for Winter 17/18

These sneakers by Acne Studios are Wonderful Things. The sportsy footwear for women are named Joriko, for men Jimmy. They are based on vintage running shoes and have exaggerated plastic details and computer keyboard soles, detailed to the bone; designed for the 2017 Fall/Winter Collection. (that's now, in stores or online as we speak).

Not only are the sneakers a joy to the eye, so is the Acne Studios campaign for this sportsy footwear. Some next level advertising; as always,  Jonny Johansson, Creative Director at Acne Studios, did it again!

If you are unfamiliar with this Swedish fashion brand we urge you to take a look at their website (see link below). Not only the campaigns, but for example also the interior design of each store is great (and different in every city!) A good example of how (forward) fashion is so much more than clothes alone... (see more at/images courtesy of