A Penny board is a type of premium plastic skateboard, known within the industry as a short cruiser. The term Penny is synonymous with Penny Skateboards, an Australian-based company founded in 2010 by Ben Mackay. Penny Boards are available in a large range of colours, including pastels, brights and prints. Furthermore, pennyskateboards.com offers a feature to customize the boards, to choose your own griptape and wheels (that's skateboard lingo)
We have the Lilac 22" Penny Pastel Short Cruiser at home, it's my daughter's property. I have to confess that I'm a little in love with the colour lilac, so just couldn't resist the wonderful combination of material and colour of this skateboard; which seems to be a toy but actually is a good skateboard, so I'm told.
We ended up using the board in 'Colour Couture' editorial in our Magazine, it perfectly matched the other high-end products we used.
The Lilac 22" Penny Pastel under the Magenta laquered side table by Patricia Urquiola for Moroso, on set during the making of the shopping editiorial for WOTH no7.